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Overcoming Objections
Email Template

As your audience reads your presell materials and the vendor’s sales page, they’re going to have a voice in the back of their head rattling off reasons why they shouldn’t purchase the offer.

You can use these templates to overcome those objections and help move people towards the order button.

Take a look…

“It Won’t Work” (The Case Study Email)

Subject Lines:

1. Do you find it difficult to [achieve some goal]?
2. [Product Name]—does it really work?
3. Whoa – this really works!


Hi [Name],

Have you seen all the buzz about [Product Name]?

This is [describe briefly what it is, such as a guide, video, etc.] that’s designed to [give you some sort of desired benefit/outcome].

I admit I was little skeptical when I first heard about it, and maybe you are too. After all, most of us [have tried to get some sort of result], and let’s just say it hasn’t exactly worked out.

Can you relate to any of this? It sort of gets to a point that you really don’t believe you’re ever going to be able to [get some desired outcome], and it’s easy to get cynical about [new types of products hitting the market in the niche].

I’m right there with you.

And that’s why I was pleasantly surprised when I tested [name of product].

The bottom line: it really works just as advertised. [Explain in a quick line or two what this product does. E.G., “It really does increase your traffic without spending a single dime in ad costs” or “It really does help you lose weight while avoiding hunger pangs or feeling deprived…”]

So, let me share with you the details and results [of this case study/test].

I started [explain where you started with regards to your case study/test – this is your baseline. For example, if you were doing a weight-loss case study, you’d share all your starting weights and measurements. Or if you’re doing a web traffic case study, again you’d share your current stats/traffic numbers].

The case study ran for [length of time, such as X number of hours, days or weeks].

Here’s a breakdown of exactly what happened:

[Break down your results in an orderly way. For example, if it was a three-week case study, then show results week by week. E.G. Week 1, Week 2, Week 3. Show all your data and other proof, as well as explain what you did in general terms to get these results.]

As you can see, by the end of [the case study – e.g., by the end of the 3rd week], I enjoyed tremendous results: [share the final result, and provide other proof where possible such as screenshots, photos, etc.].

I don’t know about you, but I’ve never gotten results like this before. I was pretty blown away.

It makes you wonder what sort of results [name of product] could create for YOU, doesn’t it?

Wonder no more – you can try it out risk free right now by clicking here: [affiliate link]

[Sign Off]

P.S. I don’t say this very often… when it comes to [getting some awesome result], [Product Name] REALLY works.

You don’t even need to take my word for it. 

See for yourself at: [affiliate link]